Vice-Chairman, Emilio Bellu and journalism intern, Hannah Brockway, attended The Economists' Innovation Summit in Berlin.
About the summit:
Innovation. A word now embedded into all business vocabulary. Start-ups grab the headlines, but it’s often incumbents who spearhead new products, processes and trends. With customer loyalty, big data on hand, established brand and bigger budgets, these companies often have the power to influence and disrupt not just their own sector but the broader market too.
Businesses from every country and in every industry face disruption. From designing, making and marketing products and services, to recruiting and retaining the right talent, constant change is no longer the exception but is fundamental to growth. Innovation is now not just about the product but about the company as a whole.
The Economist Events' Innovation Summit will consider how businesses can leverage new technologies to improve their models and strategy.